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Johnson Fitness

by NeuroSynthesis

Johnson Fitness is an e-shop selling premium and well known fitness equipment and accessories.

Johnson Fitness offers well-known brands such as Horizon Fitness, Vision Fitness, Matrix, Synca and more.

Since its founding in 1975, Johnson Health Tech (JHT) has specialized in the design, construction and promotion of the award-winning fitness equipment. In its 35 years of operation, JHT has rapidly distinguished itself in the ever-evolving fitness market.

Neurosynthesis developed a user friendly website with modern look in order to present these premium products. The slider used on the homepage features imagery of high resolution photography and also informs the visitor about special offers, discounts or other important info. The photos used on each product are of high quality and customers can easily see every detail of the product. There are some, easy to use, filter tools (i.e. search by product popularity, rating, newness, price, etc) were everyone can use to find quickly what they need. A store locator Google map plugin, which is a very useful tool, has been embedded.

Furthermore, an integrated Facebook Messenger widget is visible which helps create a single experience for the visitors and chat easily. This also helps to pick up a conversation with a user who chatted with you even if they left your site. A bilingual website was created by using the WPML which can increase traffic, SEO and make different language users happy. Τhis website is built with a responsive web design, which makes it compatible with mobile devices and tablets.

UX

Design

Development

project management icon Management

Hosting

SEO

Release Date: December 2020

Client: Johnson Fitness

Industry: Fitness Equipment & Accessories E-shop

Gallery

Primary Colors

FIRE ENGINE RED

#C6112D

NIGHT RIDER

#333333

WHITE SMOKE

#F8F8F8

BLUE CHARCOAL

#22272C